12 Saves of Christmas


Pushing the boundaries of the status quo. This concept was presented as a new format and provide double usage as a poster and coupon distribution.


This poster was created first by thumbnail sketches and flushing out in Adobe Illustrator and Photoshop. Additional images were composited together with current assets to highlight each product with it’s respective coupon.


Concept/Art Direction: Justin Farrell

Creative Director: Laragh Gallagher

Copy Writer: Brady Wright

Close up - 12 saves


In hopes to cut cost, this piece folded up to be inserted into current FSI publication formats as a stand alone format. This helped cut the cost of additional postage.

Unfolding - 12 saves