24Hour Logo Concepts

Summary

The request was to update and ‘modernize’ the current logo. Specifics included: keep the circular shape & 24 prominent.

Details

These concepts revolved around 3 main ideas:

  • How could this work without ‘Hour Fitness’?
  • Use time to your advantage
  • It’s all about motion.

Credits

Sketches: Justin Farrell

 

Sketches

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Comps

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