Increase participation of future donors by partnering with an existing brand. Use that brand’s base to create awareness, but also reduce fear of participation.
The choice to partner with Oral-B was a 2-factor decision. 1: The application process involves putting something in your mouth, which is a similar motion as brushing your teeth. 2: It is something that everyone can do.
The Young Glory competition is a worldwide competition for young creatives under 30. This was a group project done with several team members over the course of a month.