Lay’s Packaging Concepts

Summary

These packages leverage an existing partnership, but take the brand to a new level by incorporating the logo as part of the art.

Details

This design was to be printed with a matte finish with certain highlights to be metallic.

Credits

Concept/Art Director: Justin Farrell

Creative Director: Laragh Gallagher

Illustrations: Ernesto Pacheco

lays-yankees-2-web
lays-yankees-3